Carolyn Price is the founder and publisher of Price Media, Inc. which publishes OutdoorsNW magazine.
A journalism nut all her life, Carolyn founded a neighborhood newspaper in Seattle at age 10 and hasn’t looked back. Upon graduating from Western Washington University in 1977, she went on to become the first women’s sports editor of a newspaper in Washington state when she took the position at the Lynden Tribune in northwest Washington.
In 1988, she founded Price Media, Inc. and has helped shape the business over the years into a full media services company offering print, digital, social media and custom publishing.
A Seattle native and graduate of Ingraham High School and journalism graduate from Western Washington University, Carolyn enjoys growing vegetables in her backyard, loves the mindlessness of deadheading rhody’s and can usually be found with a camera hanging around her neck photographing anything outside.
Greg Price is co-owner and vice-president of Price Media, the other half of the dynamic brother-sister publishing team. Greg heads up Finance, Circulation and Operations but is also instrumental to innovating the company’s future. Seattle is home to Greg, though he has worked in Alaska’s Bering Sea, Hawaii and in Japan.
What he likes best about his hometown are the different shades of green and blue that surround the city. He’s a pretty good cook, gets his hands dirty with building projects, and enjoys skiing and travel.
On top of what he does here at Price Media, Greg spends the other half of his week at CityUniversity. As Associate Professor, he manages the Master of Arts in Leadership program and instructs courses in Marketing, Communications and Leadership. He earned a BA in economics from the University of Washington, his MBA from the University of Phoenix and is now in the process of earning his doctorate from CityUniversity of Seattle.
Managing Editor and Social Media Director
Kris Parfitt joined the OutdoorsNW sales team in September 2014, then accepted the position of Managing Editor in January 2015.
Kris has been an outdoors enthusiast her whole life. Almost every weekend she and her family explored the West Coast in a 1967 split-windshield VW bus named Ingrid. She thinks she’s camped in almost every campground between Banff, Canada and Tijuana, Mexico.
With an undergraduate degree in behavioral psychology and outdoor leadership from Chico State, she has been a wilderness guide and youth-at-risk wilderness counselor. Kris has logged more than 3,000 miles backpacking and hiking, and she has guided white water passenger boats and rowed gear boats down more than 10 rivers in California and Idaho.
Kris earned her MA in business leadership from John F. Kennedy University; she has owned her own consulting business and helped many small businesses establish HR protocols, onboarding training and recruiting programs.
Kris had been a career coach and a wellness coach before accepting the editor position, and for the past two years she has taught nutritional cooking classes to active women.
A writer since kindergarten, she will continue to write for OutdoorsNW along with editing the magazine. An avid traveler, cook, wine drinker, writer, photographer, hiker, backpacker, snowshoer, kayaker and SUP’er, she’s excited to be a part of the OutdoorsNW family!
Chuck Schultz is our Art Director, Graphic Designer and Production Artist. His first issue of OutdoorsNW was Jan/Feb 2007. Chuck is responsible for everything graphic at Price Media including editorial design and layout for all publications, ad design, web site posts, updates and web ads. He also produces the company’s e-newsletter twice a month and a digital edition for each magazine that’s published.
Chuck has been an artist all his life, perhaps due to all those rainy days growing up in Seattle. But as all Northwest kids will tell you, just because it’s raining, doesn’t mean you have to stay indoors. Chuck never cancelled a camping trip due to weather. “That’s why they make rain gear—right?” He has been both a long- and short-distance hiker. He spent six months on the Pacific Crest Trail in 1979 but now prefers shorter hikes, mostly to Washington’s coastal beaches. “I’ve never seen a more impressive sunset than at Cape Alava or Shi Shi Beach.”
Another “north-end” kid, Chuck went to Shorecrest High School, followed by the acclaimed and prestigious Advertising Art Program at Seattle Central Community College. In addition to his gig at Price Media, Chuck also teaches students how to use software applications for graphic artists as a part-time Associate Faculty at Shoreline Community College.
PJ Watanabe joined the OutdoorsNW team in May 2015, as a former National Account Advertising Executive at Datasphere Technologies. Working from both corporate offices in Tempe, AZ and Bellevue, WA, PJ developed sales and marketing strategy for media companies including NBC, CBS, Fox, ABC, Gannett, Fisher Communications, Belo, and Meredith Corporations.
Never afraid to get his hands dirty, PJ has been an avid outdoor enthusiast since childhood, building tree forts in the summer, and igloos in the winter. A lifelong soccer player, mountain biker, survivalist, fisherman, swimmer, and BSA Eagle Scout, he enjoys all seasonal adventure in the Pacific Northwest. Despite earning his Bachelor of Science from UW Department of Geography and specializing in GIS, Urban Social & Political Processes, PJ is surprisingly (and admittedly) terrible with directions.
Customer obsession and entrepreneurial spirit have guided PJ through many successful careers in marketing, sales, advertising, tourism, and account management. Prior to arriving at ONW, he most recently owned and operated the consignment operation, ‘Bargain Hunter’. What began as a side hobby in college, selling video games on Ebay for book and beer money, evolved into a prosperous full-time business venture. Acquiring and restoring ‘hidden gems’ at bulk auctions, estate sales, antique and second-hand shops across Puget Sound, PJ has hosted cyber storefronts on Ebay, Amazon, Craigslist, and Offerup.
PJ is passionate about music of all genres, and has racked up over 30 years of noise complaints on his drum kit. ‘Loud’ is the only volume setting on his stereo. He spends his time outside of the office developing healthy, tasty recipes, travelling, lounging in the sun, and walking in the rain. PJ and his wife Rena have rescued and fostered dozens of dogs in Arizona and Washington state. They have two pups of their own, Tango and Peanut, who keep them active, entertained, on their toes, and out of the house!
Since 2002, Devon Haight has been the face staffing the OutdoorsNW booth at events distributing magazines and encouraging the participants. A four-season outdoors enthusiast, he is an avid mountain biker riding trails all around the Pacific Northwest and beyond. Devon is also a runner participating in many of the 5k events around the area. In the winter he can be found snowboarding runs from Whistler to Mt. Hood. Devon grew up in Bothell, Wash.
Administrative Assistant, Distribution
Megumi Price is the unsung hero behind the scenes at Price Media. She distributes our magazines, does the A/P, A/R, data input, filing and whatever else is needed to plug holes around the office. She is the third of the Price family to work at the company; her husband is publisher Greg Price.
Megumi is bilingual and enjoys raising two teenage sons who are active in soccer.
Columnists and Frequent Contributors.
Yitka Winn is OutdoorsNW’s On the Run columnist. She originally joined the staff of OutdoorsNW in 2009 when she first moved from the Midwest to the Pacific Northwest in a quest to bring more mountains into her life. After an interlude spent living in the high mountains of southwest Colorado, she recently moved back to Washington State and plans to never leave again, ever. Its sparkling bodies of water and jungles of moss, ferns, fog and drizzle will always feel like home.
Currently, she lives in Seattle and works as a freelance writer, editor and adventure journalist. An avid runner for the past 15 years, Yitka has traveled worldwide to run trails everywhere from Iceland to Patagonia to the French Alps. She’s especially fond of running 100-mile races in the mountains, hiking in the rain, going on hut trips, baking and eating cookies, snuggling up with a good book, riding her Swiss Bob sled at high speeds, skate skiing, snowboarding, drinking dark boozy beer, and doing yoga. (Not necessarily in that order.)
NW Trails Columnist
Raised in rural New Hampshire, Craig Romano, our NW Trails columnist, worked as a backcountry ranger for the White Mountain National Forest while studying Forestry in Northern New Hampshire.
He’s ridden his bike across the continent three times – and has biked in every state except Hawaii, and every Canadian province including the Yukon Territory. He has backpacked and hiked throughout North and South America and in Europe and Asia, and he worked several seasons as a hiking guide in the Pyrenees of France and Spain.
Craig began writing for OutdoorsNW magazine in 1999. He has written for over a dozen publications, numerous websites and tourism agencies. He has also written and co-written 12 books on hiking and outdoors in the Northwest. His book, Columbia Highlands: Exploring Washington’s Last Frontier, was awarded a Washington Reads Book in 2010 for its contribution to the State’s cultural history. And, he is currently working with Aaron Theisen on a Mount St. Helens hiking book.
Craig has lived in Washington State since 1989. He studied history and education at the University of Washington. He lives with his wife Heather and cats Giuseppe and Mazie in Skagit County, Wash.
Meet Amy Whitley, the writer extraordinaire behind our NW Kids column.
Raised in the Sierra Nevada Mountains near Tahoe, Calif., Whitley and her family now reside in Medford, Ore., where they “enjoy mountains, ocean, high desert and rainforest within an easy drive from home.”
Whitley is an editor for family travel and outdoors websites Trekaroo and Pitstops for Kids, and why wouldn’t she be? This mom of three energetic boys can often be found running, skiing, backpacking and sharing her adventures with others.
“My task is to make these sports more accessible to other families,” she says. “I am passionate about getting as many kids out into the wilderness with their parents as possible.”
As a runner, Whitley has trained for, and raced, half marathons and relays. Now, her focus is on consistency.
“If I can be out the door at 6 a.m. every morning, I consider this a win,” Whitley says. “And, so does my running partner, my chocolate lab.”
Whitley learned how to ski in the mid-80s and has never looked back.
“Downhill skiing has brought me pure joy since I first strapped on (yes, literally!) my first pair of bright yellow K2s,” she says. “And, I’ve since added snowshoeing and Nordic skiing to my list of winter sports.”
The epitome of an outdoors enthusiast, Whitley started her own adventuring as a small child, and it’s no wonder she’s become passionate about sharing her experiences with others.
“I’ve backpacked as long as I can remember, and continue the sport to achieve a peace and balance I cannot find elsewhere,” she says. “There’s something about the task of survival that allows little room in one’s head for any petty problems or worries!”